PPCservice

PPC

Accurate aim, fast results, profitable campaigns

PPC advertising, or click-based paid advertising, is one of the most effective online marketing tools. The two most popular platforms for this purpose are Google Ads and Facebook's ad management platform. The basic setup of these ads is relatively simple, however, managing a larger budget requires a specialist. It's also important to note that these platforms change on a monthly basis, so it's a big advantage to have a marketing team that manages a large number of different clients' ads on a daily basis and keeps up with what's new on a continuous basis.

Let the professionals handle your PPC campaigns and stay ahead of the competition!

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PPC

THE BENEFITS OF PPC CAMPAIGNS

Precise targeting

Defining your target audience is one of the most important steps before you start managing your campaigns. Fortunately, PPC campaigns allow for pinpoint targeting, provided that it is done by a competent person.

Webshop campaigns

Shopping ads are among the most effective types of campaigns. Webshop ads can be automated using the catalogue feed, so that updating the feed in the webshop is sufficient to keep the ads up to date.

Remarketing ads

Remarketing ads are highly effective and generate a high return on investment, as they help us track back users who are interested in our products/services.

Fast

With a PPC campaign, such as Google Ads, you have the opportunity to drive traffic to your website in a short period of time, and the effect is quickly noticeable.

DISADVANTAGES OF PPC CAMPAIGNS

The main disadvantage of PPC campaigns is that you can burn a lot of money in a very short period of time if you try to set them up without the help of a professional or a skilled person. If you set up the campaign incorrectly and not carefully enough, and no purchase is made after a click, you will only increase your costs in the long run.

PPC CAMPAIGN MANAGEMENT PROCESSES

  • keyword research
  • market research
  • competitor analysis and monitoring
  • developing an advertising strategy
  • writing advertising copy
  • preparing advertising creative on request
  • complex analytical measurements
  • continuous optimisation based on return on investment
  • monthly reports

PPC advertising is a very useful marketing tool not only for generating traffic but also for branding purposes, which is why it is indispensable for your online presence. To get the most out of your PPC ads and ensure they serve your business well, it is essential to have the help of experienced professionals.

Our team has expertise in a wide range of business sectors, so together we are guaranteed to achieve the highest possible return on investment and optimal performance. Ready to increase your business' revenue?

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