WebshopAudit
Are you sure that the ONLINE MARKETING of your WEBSHOP is working well?
To get really good results, it's not enough to have partial success with a single campaign. It's not enough to have a wealth of knowledge gathered from various forums. It is clear: if you want to run a successful online shop, you need to focus on growth and performance optimisation. Real growth can only be achieved if you get the basics of your online marketing right. And the really remarkable results will be realised when these basic elements are in place and working well together.
Do you feel your site has untapped potential? Not satisfied with the results, but don't know what to change? Have a professional review of your site!
Free Online Consultation
The following8 BASIC LEVELSyou need to focus on,
if you want the best the most out of your webshop!
1KNOW YOUR MARKET
You know who your biggest competitors are, what their strengths are, how they communicate, what their top products are. You know where there are niches in your competitors' sales that you can enter quickly and cost-effectively.
2YOU KNOW WHAT ADVANTAGES YOUR PRODUCTS HAVE
You are aware of your business values and the benefits of the product/service you offer. You communicate these to your customers in the right style.
3YOU ARE AWARE OF WHO YOUR IDEAL CUSTOMERS ARE
You have developed an image of your ideal customer, your Buyer Persona, and have tailored the look, style, tone of voice and features of your website to it.
4YOUR ONLINE MARKETING INTERFACES ARE PROFESSIONALLY DESIGNED
You are confident in using your online marketing toolkit and making the most of the platforms you use. Your interfaces look professional, work flawlessly and are user-friendly.
5YOU EXPLOIT THE POTENTIAL OF ONLINE MARKETING PLATFORMS
Messages and ads for the right products appear on the right platforms. Your advertising strategy is tailored to your individual buying phase (based on the See-Think-Do-Care model)
6CAMPAIGNS RECEIVE THE RIGHT ENERGY INVESTMENT AND ATTENTION
Based on the above, campaigns are precisely constructed after market research, preparation of ideal buyers, creation of USP (unique selling proposition). There is then sufficient time to analyse the incoming data and optimise the processes. Regular attention results in less energy investment and a steady increase in revenue in the long run. In extreme cases, even a few days of inattention can lead to a loss of results.
7AN ADEQUATE MARKETING BUDGET IS AVAILABLE
More exposure = better data analysis, better performing campaigns.
8EXPERIENCE AND CREATIVITY
You have the little tricks that make you stand out from the crowd. You are aware of your values, your role in the market, your goals and you stabilise, develop and achieve them based on your experience and new ideas.
WHAT WE CAN HELP YOU WITHin order to improve the performance of your webshop, the following services
ADVERTISING AUDIT
During an advertising audit we will review the performance and settings of your current PPC campaigns. The analysis will examine your current advertising system in terms of performance, return on investment and time spent. During the work, we will identify the points that need improvement and attention, and make specific recommendations for appropriate changes.
The audit will give you an accurate picture of where you are now and what changes you need to make to significantly increase your advertising revenues.
COMPLETE ONLINE MARKETING AUDIT
While an advertising audit is "just" a review of how your PPC campaigns are performing, a full online marketing audit looks at and analyses the basic elements set out in the 8 points above. We will analyse in detail where you are in the market and why, and what opportunities you have to improve. By looking at the market environment, your products, your own and your competitors' marketing activities and tools, and your website, we will make recommendations on what opportunities for development lie ahead for you and your business.
As a result of the audit, you will get an accurate picture of how your current online marketing strategy needs to be complemented in order to generate more revenue.
ADVICE
Our consultancy service will answer your questions about online marketing. Questions can cover the whole spectrum of online marketing. Before the consultation, we will carry out a short needs assessment, which will help us to identify the topics or specific areas we can help you with, thus increasing the effectiveness of the service.
As a result of the consultation, we will answer the questions that are currently causing you problems and provide assistance on strategic issues that could boost the online marketing performance of your webshop.
Workshop
To enable you to create parts or the whole of your online marketing strategy on your own, we offer workshops.
BUYER PERSONA CREATION WORKSHOP
A hands-on workshop that will enable you to independently create target audiences that are truly ideal customers for your webshop, based on real data. For this purpose, we will create Buyer Personas together after a thematic theoretical part and provide you with a template for creating Buyer Personas at the end of the session.
ONLINE MARKETING STRATEGY BASICS WORKSHOP
The workshop is designed to introduce you to the elements that make up an effective online marketing strategy and to enable you to create an outline strategy on your own. The session will start with a longer theoretical part with practical examples, followed by a short theoretical part with practical examples to illustrate the main elements.
Let's look together at the possibilities of your site!
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